Ericsson has introduced an end-to-end LTE broadcast solution for video delivery in mobile networks to address growing consumer demand for TV Anywhere services. Ericsson will showcase the complete solution at Mobile World Congress 2013 in collaboration with Verizon, Telstra and Qualcomm.

Ericsson has introduced an end-to-end LTE broadcast solution for video delivery in mobile networks to address growing consumer demand for TV Anywhere services. Ericsson will showcase the complete solution at Mobile World Congress 2013 in collaboration with Verizon, Telstra and Qualcomm.

According to company, Verizon Wireless will introduce LTE Broadcast for entertainment and sporting events beginning in 2014. Also, Australian operator Telstra will partner with Ericsson on a live network trial of LTE Broadcast technology in the second half of 2013.

Ericsson’s LTE Broadcast solution consists of three technology standards: eMBMS, HEVC and MPEG DASH. HEVC (High Efficiency Video Coding) is the new video compression standard promises to half the bandwidth required to transport video content compare to MPEG-4 AVC. MPEG DASH (Dynamic Adaptive Streaming over HTTP (DASH)) simplifies and standardizes the adaptive delivery of video to consumer devices. eMBMS (Evolved Multimedia Broadcast Multicast Service) is a 3GPP standard that enables mobile networks to offer broadcast/multicast services dynamically.

Ericsson’s Consumer Lab research shows that 67 percent of consumers use mobile devices (tablet, laptop or smartphone) for consumption of TV services. Furthermore the research shows that over 50% of TV consumption on smartphone happens outside of the home (on mobile networks).